The Digital Photo Experience

Note from Rick: Hey all, if you are not on twitter, you are missing out on expanding your customer base, on meeting other photographers –  and on having some added fun on the internet. In this post, our Twitter Monk Jack Hollingsworth offers some mantras – which like all mantras, should be in your mind every day. Also, follow DEP on twitter.

1. Join the conversation now. Twitter is no longer a nicety for Photographers but a necessity.
2. You have 160 word count for your Twitter bio-to tell world who you are, what you shoot and why follower. make it count!
3. Keep you Signal-to-Noise ratio 5 to 1 (5 part signal(content), 1 part noise (self promotion))
4. Listen more than you talk. A must. think of Twitter like a giant cocktail mixer-engaging, connecting, relating, getting to know people, listening, sincerely caring.
5. Feature the work of others more than your own work (you get by giving on Twitter).
6. On Twitter, branding is not what you say about yourself but what others say about you.
7. Have a written, concrete, measurable plan for being on Twitter.
8. Twitter needs Photographic leaders. Not just Followers.
9. Twitter is not a direct sales platform. Don’t think of it like that. Think more in terms of “return on Influence” not just “return on investment”
10. By all means, be yourself. Be an expert. Be a content specialist!