When you think of social media, the big three sites come to mind: Facebook, Twitter and LinkedIn.
Social media is much more than those sites. The foundation of social media is the ability to comment, interact and build relationships with the content creators.
Photo-sharing sites such as Flickr provide the opportunity to share your vision with thousands of people. YouTube contains the second- most-used search engine on the Net. YouTube and other video-sharing sites allow you to upload your images as well as express your reaction to the creative concepts shared by other users.
Don’t forget about growing sites such as Slideshare.com, which offers both professional and amateur presentation slides on various topics. This site provides some of the best information from the top presenters on the Web.
Sites like Digg and StumbleUpon are often overlooked, but they also are great places to share images. Well-received images can lead to awareness and additional traffic to your Web site.
Forums are effective in building relationships and keeping up on industry information. While they are one of the earliest forms of social media, they are still relevant and should not be ignored.
Review sites such as Yelp are gaining popularity. People are depending more on the reviews of the average person than on the opinions of paid critics when making consumer decisions. These sites and applications have become very popular with smart phone users.
Social media is expanding as people use multiple platforms to become more connected in everyday life. While core platforms are important, they are only the beginning.