Social Media is More Than Facebook and Twitter

January 26, 2010

social media

When you think of social media, the big three sites come to mind: Facebook, Twitter and LinkedIn.

Social media is much more than those sites. The foundation of social media is the ability to comment, interact and build relationships with the content creators.

Photo-sharing sites such as Flickr provide the opportunity to share your vision with thousands of people. YouTube contains the second- most-used search engine on the Net. YouTube and other video-sharing sites allow you to upload your images as well as express your reaction to the creative concepts shared by other users.

Don’t forget about growing sites such as Slideshare.com, which offers both professional and amateur presentation slides on various topics. This site provides some of the best information from the top presenters on the Web.

Sites like Digg and StumbleUpon are often overlooked, but they also are great places to share images. Well-received images can lead to awareness and additional traffic to your Web site.

Forums are effective in building relationships and keeping up on industry information. While they are one of the earliest forms of social media, they are still relevant and should not be ignored.

Review sites such as Yelp are gaining popularity. People are depending more on the reviews of the average person than on the opinions of paid critics when making consumer decisions. These sites and applications have become very popular with smart phone users.

Social media is expanding as people use multiple platforms to become more connected in everyday life. While core platforms are important, they are only the beginning.


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This post was written by:

- who has written 10 posts on The Digital Photo Experience.

Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College for Creative Studies (CCS), Detroit. Rosh offers his services to traditional media, new media and corporate clients. You follow Rosh on twitter at: http://twitter.com/newmediaphoto

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2 Responses to “Social Media is More Than Facebook and Twitter”

  1. Andrew Says:

    I’m actually using twitter and facebook less and less; so are most of my friends actually. The signal to noise ratio has gotten so bad (even with a lot of photographers) that I’m just dropping them and only subscribing to their blogs to get the real info. If twitter hadn’t implemented lists I would have dropped that site altogether.

    Speaking of dropping altogether, that’s something I did with Flickr. It used to be a great community of amateur to pro photogs but has been invaded by the tweenies and become more a tribute to narcissism and ego building than a photography site. There’s some great people still using the site but coming from someone who was there since the beginning, my experience there has gotten worse and never better.

    I think once “social media” isn’t so new and people start to realize that broadcasting their every moment is incredibly off putting, then the quality of what’s out there may increase.

    Reply

  2. Rosh - New Media Photographer Says:

    The great thing about social media is that you control the channels. If you don’t like what you see on twitter, change the channels. You have choice for all social media.

    There is still a lot of opportunity in Social media, but it all depends on how you use it. It is not going away and you need to communicate. Old media is not going to be there for you.

    Rosh

    Reply


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