The Digital Photo Experience

Marketing Your Photography Week: How to develop your digital marketing plan

[Editors Note: This post concludes our "Marketing Your Photography" week here on DPE with Rosh Sillars. We truly hope you enjoyed it and found it useful, if you have ideas for another "week" series, please let us know. We'd love to hear from you.] Does digital marketing really work? Yes. How do you know if it is [...]

Continue reading...

Marketing Your Photography Week: Don’t forget e-mail.

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] If you are not offering something of value in exchange for an e-mail address you are losing out on a great opportunity. [...]

Continue reading...

Marketing Your Photography Week: Marketing in the digital age

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] Traditional advertising uses a shotgun approach to finding new clients. Digital marketing is about targeting your specific marketing and testing techniques [...]

Continue reading...

Marketing Your Photography Week: What does social media replace?

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] Social media is here to stay, but it will not replace what is already working. It’s just another form of communication. [...]

Continue reading...

Marketing Your Photography Week: Are blogs important for photographers?

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] Blogs are the foundation of your social media campaign. What makes a platform or Web site a social medium is the [...]

Continue reading...

Marketing Your Photography Week: The center of your marketing solar system

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] Envision your digital marketing plan as a solar system. Sitting in the center of this is your Web site – or the [...]

Continue reading...

Marketing Your Photography Week: Marketing in the digital age

[Editors Note: This week is "Marketing Your Photography" here on DPE with Rosh Sillars. Rosh will be bringing you a new article every day this week, make to sure to check them all out!] One thing I know about photographers: most of them are more interested in taking photographs than marketing their products and services. [...]

Continue reading...